The way consumers shop, compare and buy has changed dramatically in the past 10 years. And even traditional store-traffic customers will research their purchases online before they buy. The fact is, prospective customers are looking for your product or service on their smartphone. Smartphone usage is growing fast as 64%—up from 35% in 2011—of Americans own smartphones,…
Detailshis is part one of a three-part series discussing the composition, importance, intent, and process of branding. In definition, a brand is a name, symbol, or design that identifies and differentiates a product, service, or organization from its competition. The act of branding is defined as the marketing strategies and practices employed to define, differentiate,…
DetailsThis is part two of a three-part series discussing the composition, importance, intent, and process of branding. When people talk about a brand, they are typically referencing the visual elements — the logo, the colors, the typefaces, and/or specific marketing materials. As we discussed in the first part of this three-part series, a brand is…
DetailsThis is part three of a three-part series discussing the composition, importance, intent, and process of branding. As the embodiment of almost everything your organization is and does, your brand is a vital part of your identity. As mentioned in the first part of this series, a brand is more than just a logo. It…
DetailsMost of us have heard of agile software development and the benefits of implementing it — adaptive planning, evolutionary development, early delivery, continuous improvement, and flexibility. But did you know you can incorporate those processes into your marketing efforts and reap the same benefits? Here are a few ways in which agile marketing can help:…
DetailsIt’s impossible to position your product or service to meet customers’ needs without knowing who they are. Intelligent marketers and business strategists know the key to high conversion — regardless of the type of media — is a set of clearly-defined customer (or buyer/marketing) personas. Do you have an accurate idea of your ideal customer?…
DetailsWhen you’re at the grocery store or shopping online, what catches your eye? What brands and visuals tend to stand out (I’m looking at you, Pop-Tarts)? What colors do you notice first? Even if you don’t consider yourself to be naturally creative or artistic, you undoubtedly understand what grabs your attention. For designers, trying to…
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